OUR STRATEGY & APPROACH
As a full service advertising agency, we start with your business goals, translate them to marketing goals and then into communication goals. In the process, we answer four key questions:
What do we focus on?
The answer is driven by what products and/or services make you the most money.
This addresses the competitive advantages you have with the core features and benefits of your offering. The message has to communicate what is truly unique and compelling to your target audience.
Every business has seasonality that must be accounted for. Likewise, your customer’s lifestyle, buyer behavior and media consumption habits dictate how, where, and when to communicate with them. Effective buys are predicated on thorough insight into the target audience.
This is your target audience: the people that really buy. We develop a deep understanding of the demographics, psychographics, lifestyle and buying behavior of your customers to craft precise and compelling communications.